Blizzard’s Booty Call with Facebook

World of Warcraft is capital H huge, with an eleven million account subscriber base.  According to their 2008 numbers, WoW made a 72 million dollar profit.  These days, with all the pets and such for sale, that number is probably more.  Impressive for an online video game.  I’m sure Bobby Kotick thinks so.

Bobby loves him some World of Warcraft, spelled $$$

However, there’s a game on the horizon that may have already begun to change the face of online gaming.  That game is Farmville.

If you have a Facebook account, you are most likely familiar with this game.  It’s free to play, no subscription necessary.  In it, you’re given a plot of land that you farm.  That’s more or less the whole thing.  I don’t play it, and that’s all I’ve been able to glean from people who play it.  They spam their friends list, looking for fellow players to help them out with raising a barn, sending them seeds for crops, and other most fascinating things that people would never do in real life.

Sounds barely like a game at all.  And yet, Zynga (the company responsible for this time-killer) boasts a claim of 70 million unique monthly visitors.

Look into the face of true evil.

Farmville also has RMTs.  You can earn money by selling crops, then using your Farmville bucks to buy things like tractors.  Or you can use real cash to buy the tractors yourself.  According to Zynga, five hundred thousand tractors are sold per day at twenty bucks a pop.  And you thought twenty-five dollars for a sparkling horse was crazy!

Now you see why Blizzard wants to simplify the game and draw more players.  Same reason that Nigerian Prince emails tens of millions of people – a one percent success with these money-making schemes rakes in more cash if you’re trolling an ocean of fish rather than a puddle, or even a lake.

So to increase their exposure even more, Blizzard has reported that they will be integrating Battle.net with Facebook. Their first step will be to allow Starcraft 2 players to add their Facebook friends to their Battle.net friends list and share in-game achievements with them.  This will mean that you can expect even more spam on your Facebook account. However, given the size and popularity of Facebook, saturating users with their product is a great way to increase their advertising exposure.

Everyone loves spam!

They may not pull in Farmville subscription numbers, but Blizzard is gunning to challenge them in the annoying Facebook announcements.

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About Donny Rokk

Gamer. Writer. Lover. Fighter. Defying stereotypes, one nerdgasm at a time.

Posted on May 5, 2010, in Blog and tagged , , . Bookmark the permalink. Comments Off on Blizzard’s Booty Call with Facebook.

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