Warcraft Trailer 2
The second trailer for Warcraft was released earlier this week, this time with more dubstep. Thank goodness. I knew something was missing, but I couldn’t quite put my finger on it. Turns out it was techno-tunes.
But music or not, the question is – did it work? Did this trailer generate more interest in the movie than the first trailer did? Time will tell, but from the reviews I’ve been seeing, the answer seems to be a non-emphatic shrug.
For WoW fans, the reaction ranged from “OMG LOVE” to “WTF!” In other words, typical WoW players reaction to anything Blizzard does. For non-players, ie the general movie-going crowd, I don’t think they’re exactly chomping at the bit to check this out. Even if Blizzard sweetens the deal by giving away free gametime (as is rumored but highly unlikely), I don’t see these trailers drawing in people who are unfamiliar with the story.
I’m a WoW player, so maybe I’m trying to be more forgiving. But I’m not a lore guy, not by any stretch of the imagination, so I’m not hip to the nuances that might be on display in the trailer. I am, however, a movie fan. And as a movie fan, I look at this trailer and see “that dude from the Vikings tv show(?)” walking around in what looks like impractical costume armor, fighting the CGI offspring of Hulk and Van Helsing’s Mister Hyde.
Will Warcraft be a success? I’ll say this – if the $100 Million budget is accurate, then worldwide I’ll predict it’ll probably make its money back. Normally the rule of thumb is to double the budget to account for marketing, but Warcraft will bank on WoW players to spread the word online and everywhere else. They should be able to keep the numbers on the more conservative side.
But the players won’t be able to carry this movie themselves. Warcraft needs the public to want to see it. And I don’t think that’s too likely to happen.
As a player, I hope I’m wrong.
Warcraft will be in theaters June 10, 2016.